You are in business to SELL a service. Clients, their family members, and your referral sources NEED the service you provide.
So, why does it feel like a constant battle to WIN the client? What leads customers to choose a competitor’s service over your own?
There is one overarching theme that drives most decisions that involve separating a person from their money. And that is FEAR.
There is fear of making the wrong choice. Fear of feeling “ripped-off.” And fear of making the adjustment to having less money.
In other words, . . .
Three Fears Drive Most Spending Decisions
- Fear of embarrassment for making the wrong choice.
- Fear of feeling shame for getting “taken for a ride,” so to speak.
- And, fear of change. This is the fear of adjusting to having less money, because a certain portion must now go to you for the service you provide.
So, how do you alleviate the fears that drive your clients’ purchasing decisions?
You focus on the “value” your company offers. Your value is what sets you apart from your competition. It’s what make you A BETTER CHOICE!
Our Next Webinar Will Show You HOW!
Join us as we welcome corecubed’s Merrily Orsini, expert home care marketing strategist, to discuss the ever-changing home care marketing world and learn expert strategies for selling home care value over price.