It’s never a good idea to choose a product or service based on price, alone. You’ve heard the old saying, “You get what you pay for!”
So, how do you choose one company’s service over another? You look at what VALUE the choices offer.
I know, you’re thinking . . . if VALUE is so important, why is every new clients’ first question, “How much do your services cost?”
There’s no doubt that price is factored into any purchasing decision. In fact, the price of home care services is the number one concern for most family caregivers.
But price alone will not seal the deal. Your client’s want to know what VALUE your agency offers that sets you apart from your competitors.
So, how do you sell your agency’s value over price?
Join us as we welcome Merrily Orsini, expert home care marketing strategist, to discuss the ever-changing home care marketing world and learn expert strategies for selling home care value over price.
This is a great subject and is always a concern for the client.
Agreed, Wanda! Hope to see you in the webinar this afternoon!