For Immediate Release

IMPROVED PATIENT OUTCOMES MAIN FOCUS OF INSERVICE PUBLISHER

     Durham, NC, June 2005:  In the Know, Inc., a privately-held publisher of inservice training materials for certified nursing assistants, aims for one thing:  to help its clients and their nursing assistants provide improved care for the clients' patients.  "Nurse aides are a vital part of the health care team and need to be treated as such", says Linda Leekley, RN, president and founder of In the Know.  "In my experience, providing them with quality educational materials enhances both their morale and their job performance, and as a result, clients receive better care." 

     In the Know was founded in 1997, and Leekley drew on both her education and her hands-on experience as a clinical nurse and nurse manager to start a company which now boasts clients worldwide. As an RN, she oversees all aspects of the inservice writing and content, ensuring that clinical details are accurate and current per health industry standards. "We recognize that nurse aides will continue to be the healthcare occupation most in demand as baby boomers age," says Leekley. "Nurse aides have the least amount of pre-employment education of any clinical employee, so their 'on-the-job' training becomes even more important."

     In the Know began by offering its clients individual inservices, but soon realized the efficiency of an "Inservice Club", which, for an annual fee, provides clients with 12 inservices for a year's worth of training. "The federal guidelines for Medicare-reimbursed organizations mandate 12 inservices per year for CNA's." says Leekley. "We know that some states also have additional requirements, so we tried to make the Club Membership as economical, useful and 'turnkey' as possible for our clients." 

     With time constraints on nursing supervisors increasing, having inservice training materials readily available makes In the Know the provider of choice for high-quality, informative inservices that help free nursing supervisors and staff educators from the time-consuming task of researching, writing and preparing inservice training programs.  "I've been that supervisor, so I know how time-consuming it is," says Leekley.  "Our inservices can give hours back to supervisors, so they can focus on more urgent issues during their day."

     The company maintains a growing library of inservice topics, with new topics added each quarter, and all inservices are updated periodically.  Having supervised CNA's, Leekley knew it was important for them to be trained not only on clinical issues, such as disease processes, but on professional growth issues as well.  In the Know offers its clients more than 90 topics, such as "Understanding Cultural Diversity" and "Working With A Team" to help clients address areas of non-clinical performance with their aides. Says Leekley: "We know the problems aide supervisors can sometimes face with recruitment and retention, too, and we try to help them give their aides a well-rounded education program."

For more information contact Maria Easton , 877-809-5515, mariaeaston@knowingmore.com